Three Numbers That Show What Your Bid Desk Costs
Most teams can quote their win rate. Far fewer can say what last year's responses cost to produce, or what each win cost to win.
What's inside
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Why the cost of responding has no owner — and falls between sales, proposals and finance - The three numbers to pull, and where each one lives
- A worked example: 100 responses a year, and what that is in full-time people
- What to do once you have the figures